Tech & Digital
Company founded in
Carbon Footprint - Scope 1,2,3

Smart engages Greenly's support on their mission towards carbon neutrality

Smart is an independent advertising technology company that provides platforms and connects publishers and marketers through programmatic advertising. Our mission is to provide transparency, offer value path optimization, and ensure publishers and buyers are receiving their fair share in the adtech ecosystem.

Date of creation
Number of

Evolution in the Net Zero trajectory

GHG balance sheet
The company performs a carbon footprint of its Scope 1, Scope 2 and Scope 3 emissions
Responsible purchasing
The company engages its suppliers in reducing its emissions
Net Zero trajectory
The company has put in place action plans, and has contributed to offset projects
The company's carbon footprint
Emissions from purchasing: 312 tCO2
Digital emissions: 743 tCO2
Transport emissions: 223 tCO2
Total carbon emissions
In number of return trips Paris / New York
Annual emissions in number of French people
Hectares of growing forest needed to compensate
ITV - Background & Objectives 🔍

Founded in Paris in 2001, we provide online advertising management technology solutions to website publishers and media agencies. We are an active promoter of the open internet and are committed to providing publishers and buyers freedom in their tech choices. We have generated year-over-year growth by launching new products and features to stay ahead of market trends and have most recently expanded our offering to address the needs of TV broadcasters, rights owners, and CTV operators. At Smart, we want to be identified as a responsible company both internally and externally and as a company that cares about our impact on the environment.  

Our CSR Commitments  

As a global company willing to improve the way we interact with the environment, we decided to start by enabling ourselves to gather data about where we stand today, to understand our strengths and areas of improvement. In addition, CSR (Corporate and Social Responsibility) stakes and challenges continue to grow in the digital industry, particularly in the advertisement industry, which aims to be more respectful of its environmental impact. This carbon assessment provides a starting point for measuring our impact across all countries and transparently sharing data with our partners, customers, and employees. It allows us to reassure all our stakeholders concerned about their environmental impact.

"This is a constructive first step for us. As we want to be part of a sustainable ad ecosystem, it is our duty to understand, measure, and monitor our impact. At the individual and group level, this is progress that Smart is proud to be part of!"

CM France Smart
Véronique Pican
ITV - Why did you carry out a GHG assessment? 🤔

As the conversation around CSR continues to grow and our industry in particular begins to pay more attention to environmental impact, we wanted to invest in responsible change. This carbon assessment provides a starting point for us to measure the commitments we’re making and allows us to attract top talent, reassure our partners who are concerned about their carbon footprint, and helps us lead in an industry working to reduce the environmental impact of each ad campaign created.

Why Greenly? 🌱

We chose Greenly because :

  • Their scientific & transparent approach to assessing carbon footprint, which is accredited by the ADEME (Agence pour la Transition Écologique)
  • Due to the strength of their measurement methodology covering scope 1,2,3 analysis & benchmarks;
  • We liked their smart platform UI - including its integration with our existing tools;
  • They offered the guidance and expertise to engage our employees in the approach.
Smart's carbon footprint 📊

Our first carbon footprint assessment has exposed a few opportunities for improvement, including focusing on our servers' environmental impact, for example. We're also mindful that Smart is growing rapidly, and that there will be an impact due to our expanding headcount. We are also keeping in mind the impact due to the return of travel once the lockdown restrictions ease. It also revealed a strong appetite of our employees to be involved in projects that would help the company reduce our emissions.

Smart wants to reduce its emissions 📉

We have put together a team here at Smart to review and share the organization's results and make recommended adjustments to help us continue to minimize our carbon footprint and help us lead change across the industry as a whole.

More testimonials

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